A few words about me…
(Because I’m much more interested in you.)


Great to meet you. I’m Jason.

With over 23 years of experience in the advertising industry, I’ve helped big brands sell millions of dollars worth of products & services, won over clients, made a host of good friends and peers, worked a lot of late nights, and even claimed my share of awards. It’s been great, but…

I’ve become a coach to fulfill a deeper calling: helping others directly. Through my career and in my life, I have always felt naturally curious about people – their pain, potential and purpose – so I’m shifting gears into the personal development space.

Through my own recovery from multiple addictions 17+ years ago, I’ve come to realize that my biggest buzz comes from service. Few things matter more to me than helping creative people and entrepreneurs overcome whatever is holding them back.

When I’m not writing semi-intense bios about myself, I love a good laugh, the plight of Toronto sports teams, music (new and old), dogs (and the odd cat), learning to cook better, books, podcasts, golf, golf instruction videos, run on sentences, and especially my family – my wife Sarah, kids Ben and Sam, and chocolate lab Bear.